Marti Shakes Up Finance: Turkish Ride-Hailing Leader Bets Big with 20% Bitcoin Treasury Allocation
Move over, traditional reserves—Marti just put Wall Street on notice. The Istanbul-based mobility giant is diving headfirst into crypto, earmarking a fifth of its treasury for Bitcoin. No half-measures here.
Why this matters
When a company with millions of daily users starts treating BTC like digital gold, it’s not just diversification—it’s a referendum on fiat. Marti’s play could pressure other mobility firms to follow suit or risk looking outdated.
The fine print
That 20% allocation isn’t pocket change. We’re talking serious capital deployed during what crypto traders call ‘maximum fear’—proving either reckless timing or diamond-handed conviction. Meanwhile, legacy finance still can’t decide if Bitcoin is an asset class or a scam.
Bottom line: Another blue-chip quietly building exit ramps from the traditional banking system. The suits will dismiss this as a publicity stunt—until their own balance sheets start looking medieval by comparison.
Companies Accumulating Crypto is the New Talk of The Town
Marti joins the flurry of companies ploughing cash into tokens. Since June, 98 companies have announced plans to raise over $43 billion to buy bitcoin and other cryptocurrencies, crypto advisory firm, Architect Partners, noted. Inspired by the top BTC corporate holder, Strategy (formerly MicroStrategy), these companies aim to accumulate more BTC per outstanding share over time, rather than simply tracking BTC’s price.
Michael Saylor’s Strategy currently holds 628,791 BTC, per Bitcoin Treasuries data. The BTC powerhouse recently closed the largest US IPO of 2025, raising $2.521 billion.
Industry skeptics note that the rush of companies buying crypto is a sign the market is overheating. “The rise of corporate treasury allocations to Bitcoin is significant, but it shouldn’t be about chasing trends or building oversized positions,” Seamus Rocca, CEO of Xapo Bank, told Cryptonews.
“It is vital to remember that firms like Strategy and Metaplanet represent high-conviction outliers, headline grabbers with bold strategies that align with their unique business aims. For most, a more measured approach will be better suited,” he said. “One grounded in long-term belief, not short-term reliance on volatility.”
Turkey’s New Crypto Restrictions Amid Growing Crypto Interest
The news arrives at a time when the Turkish crypto market has seen remarkable growth in recent times. The country has seen over half of its population holding crypto, according to a KuCoin survey.
Further, Turkey’s inflationary environment has significantly boosted the use of stablecoins over the past years. Last year, the USDT-TRY was the largest trading pair by volume on Binance with more than $22 billion, according to Kaiko Research.
However, Turkey recently implemented stricter rules for crypto exchanges and investors. The new comprehensive guidelines cover establishment, operations, capital adequacy, and customer protection measures.
The strict crypto oversight by Turkey’s Ministry of Treasury and Finance is a plan to clamp down on illicit financial activities. Besides, the new regulation imposes a delay on crypto asset withdrawals. Any crypto purchased, exchanged, or deposited will be subject to a 48-hour waiting period before it can be withdrawn.
