GameSquare Bets Big: $150M Crypto Treasury Expansion Signals Bullish Future
GameSquare just doubled down on crypto—hard. The gaming giant pumped an extra $150 million into its digital asset reserves, a move that screams confidence (or reckless optimism, depending on who you ask).
Why this matters: When corporations hoard crypto like dragons, it’s either a masterstroke or a future case study in 'what were they thinking?'
The fine print: No new coins minted, no tokens burned—just cold, hard treasury allocation. Wall Street analysts are already sharpening their pencils to either applaud or eviscerate the strategy.
Bottom line: In a market where 'corporate crypto' often means PR stunts, GameSquare’s nine-figure play demands attention. Whether it’s genius or greed will depend on Bitcoin’s next mood swing.
$10 Million NFT Strategy
GameSquare’s Board of Directors has also approved the launch of a $10 million non-fungible token (NFT) strategy.
A dedicated digital asset investment committee is in charge of oversight and will report to the Board. They will review all allocations for compliance, security, and valuation integrity, the team claims. “The Company does not engage in related-party transactions and has strict internal controls in place for digital asset custody and liquidity management,” it adds.
GM involuntary permanent community members of the NFT space.
Our board approved the launch of a $10 million NFT strategy. GameSquare has positioned itself as one of the first treasury companies diversifying into digital art/collectibles.
What are we buying today? pic.twitter.com/AYp2gsreJY
Moreover, this NFT strategy will focus on Ethereum-native digital assets, including “culturally iconic digital art and collectibles,” the press release says.
It will focus on capital efficiency and using DeFi protocols to unlock stablecoin yield, it said, instead of passively holding crypto.
Therefore, GameSquare is “among the first public companies to include NFTs as part of a diversified digital asset strategy,” Kenna says. “This reflects the innovative approach to our treasury management initiatives.”
Meanwhile, GameSquare announced a public offering to fund its Ethereum-based treasury strategy in early July, aiming to raise $8 million in gross proceeds.
Meanwhile, ETH currently trades at $3,663, having decreased by 4.6% in 24 hours. The coin is also up 20% in a week, 66.5% in a month, and 5.6% in a year.
ETH hit its all-time high of $4,878 in November 2021, dropping 25% since then.
Also, GAME stock closed at $1.46 on Monday.
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