Nexo Scores a Hole-in-One: Becomes DP World Tour’s First-Ever Crypto Partner in Landmark Golf Deal
Crypto meets fairways as Nexo drives into uncharted territory—golf’s elite just got a digital wealth upgrade.
The DP World Tour’s new money game: Nexo’s blockchain-powered sponsorship tees up crypto adoption where you’d least expect it—country club portfolios.
Forget minting NFTs of your best swing—this partnership lets players hodl tournament earnings in yield-bearing assets. Because nothing says ‘risk management’ like volatile assets and sand traps.
One cynical take? At least when crypto winter hits, these golfers already know how to play through the rough.
Nexo Championship to Anchor Closing Swing of 2025 DP World Tour
The Nexo Championship will stand as the penultimate tournament in the Closing Swing, concluding the first phase of the DP World Tour’s 2025 season.
Nexo’s involvement extends further, becoming an Official Partner for six of the DP World Tour’s premier events in 2025.
These include marquee tournaments like the Genesis Scottish Open, which will feature stars such as Scottie Scheffler and Rory McIlroy, as well as the Betfred British Masters hosted by Sir Nick Faldo, the BMW PGA Championship, the Abu Dhabi HSBC Championship, and the season-ending DP World Tour Championship in Dubai.
Throughout these events, Nexo plans to deliver exclusive hospitality and client programs tailored for high-net-worth attendees.
“Wealth and golf are built the same way: with preparation, control, and vision,” Antoni Trenchev, Nexo Co-founder and Managing Partner, said.
“Both the DP World Tour and Nexo share a commitment to precision, discipline, and performance – whether on the course or in finance. Golf is a natural fit for our brand: elevated, global, and principled.”
Nexo becomes the first-ever Official Digital Wealth Platform of the @DPWorldTour – and the Title Partner of the Nexo Championship, debuting this August at @TrumpScotland.
This is a groundbreaking, multi-year partnership between a crypto-native company and global golf.
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Founded in 2018, Nexo provides tools for clients to manage and grow crypto holdings securely. T
In April, Nexo revealed plans to reenter the US market, marking a significant comeback two years after settling regulatory disputes with a $45 million fine.
The announcement came during a high-profile event in Sofia, Bulgaria, on Sunday, where Donald Trump Jr. was the featured speaker.
Nexo, headquartered in the Cayman Islands, exited the U.S. market following regulatory clashes over its crypto lending products, culminating in a multimillion-dollar settlement in early 2023.
Sports Clubs Tap Crypto Firms as Digital Asset Partners
There has been a surge in sports clubs exploring partnerships with blockchain firms.
Last year, French football club Paris Saint-Germain (PSG) partnered with blockchain platform Matchain to revolutionize fan engagement and enhance data security through Web3 innovations.
In August, Major League Soccer’s Inter Miami, home to star player Lionel Messi, announced a partnership with Polkadot to enhance fan engagement through blockchain applications.
Per the deal, Inter Miami’s First Team training kit will display Polkadot’s logo on all training tops.
In 2021, Crypto.com spent $700 million for the naming rights to the former Staples Center, where the Los Angeles Lakers play. The venue is now officially called Crypto.com Arena.
The exchange also entered a $175 million deal to sponsor the UFC. This agreement placed the exchange’s logo on various fight gear, including shorts, top bras, and walk-out hoodies, for a decade.
