Michael Saylor Doubles Down: MicroStrategy Drops Another $500M on Bitcoin – Bullish Signal or Reckless Gamble?

MicroStrategy just loaded up on another half-billion dollars’ worth of Bitcoin—because apparently, corporate treasuries are the new degenerate crypto traders.

The move pushes Saylor’s total BTC holdings north of $10B, turning the company into what analysts call ‘a leveraged Bitcoin ETF with extra steps.’

Market watchers split on whether this signals institutional confidence or just another billionaire playing with shareholder money like Monopoly cash.

One thing’s certain: When the SEC won’t approve spot ETFs, you build your own—with blackjack and hookers.

MicroStrategy Now Controls 2.8% of All Bitcoin Ever Created

MicroStrategy’s Bitcoin holdings represent more than 2.8% of the cryptocurrency’s total supply cap of 21 million coins, generating unrealized gains of roughlybased on current market prices.

This year alone, MicroStrategy has accumulatedworth, compared tovalued atin 2024, according to company data.

The business intelligence firm’s Bitcoin yield has reached, withgained in the second quarter alone, moving closer to its targeted year-to-date yield goal ofby year-end 2025.

The purchases aligned with market expectations, as Saylor has developed a pattern of announcing Bitcoin acquisitions on Sundays through social media hints.

On June 29, Saylor updated his Bitcoin portfolio tracker with the message: “,” referencing his recent BTC Prague keynote presentation, in which he predicted that Bitcoin could reachper Bitcoin within two decades.

In 21 years, you'll wish you'd bought more. pic.twitter.com/s1I607RVda

Bitcoin Treasury Shift: 134 Companies Now Following Saylor’s Playbook

Data from Bitcoin Treasuries indicates that 134 publicly traded companies have now incorporated Bitcoin into their corporate treasury strategies.

Recent adopters include Twenty One, TRUMP Media, and GameStop, following the model by Saylor and MicroStrategy.

Japanese investment firm Metaplanet announced on Monday that it acquired an additional 1,005 BTC, expanding its total holdings to.

Similarly, The Blockchain Group, described as Europe’s first Bitcoin treasury company, purchased, bringing its total tovalued at approximately.

The Blockchain Group has acquired 60 BTC for ~€5.5 million at ~€91,879 per bitcoin and has achieved BTC Yield of 1,270.7% YTD, 69.3% QTD. As of 6/30/2025, $ALTBG holds 1,788 $BTC for ~€161.3 million at ~€90,213 per bitcoin@_ALTBG Europe's First Bitcoin Treasury Company… https://t.co/BmcqZzvfoz

The trend has also gained momentum in the United Kingdom, where at least nine firms across various sectors, from web design startups to mining operations, announced Bitcoin purchase plans or disclosed recent acquisitions for their corporate treasuries during the past week.

London-listed companies are jumping on the Bitcoin bandwagon, aiming to boost share prices and mirror the success of Saylor’s Strategy. #Bitcoin #UKhttps://t.co/vPje86rNRI

Cryptocurrency exchanges are developing new products to capitalize on this corporate Bitcoin trend.

On June 28, Gemini launched a tokenized version of MicroStrategy (MSTR) stock for European Union investors, marking the exchange’s first tokenized equity offering in the region.

Strategy’s shares have responded positively to the Bitcoin accumulation, climbingover the past month to trade at $390.58, according to Google Finance data.

Bitcoin Eyes $109K Breakout That Could Trigger $48.7M Liquidity Squeeze

Bitcoin experienced modest weekend gains, rising as much asto reachon Sunday, driven by the broader momentum in the cryptocurrency market.

Following the approach to thelevel, traders, including Michael van de Poppe, founder of MN Capital, suggested that Bitcoin might experience a brief pullback before attempting to break through to new all-time highs.

The inevitable breakout to an ATH on #Bitcoin might even happen during the upcoming week.

Such a bullish setup. pic.twitter.com/VQfT2A2GSR

Technical analysis indicates thatis a key resistance level on Bitcoin’s four-hour timeframe. “This is the area we need to break in order to have upward momentum,” van de Poppe noted.

Data from CoinGlass revealed concentrated trading interest around key price levels, with substantial bid activity below current prices and resistance clustering above.

Overin liquidity was positioned at.

If Bitcoin successfully breaks through liquidity levels betweenand, the resulting short squeeze could push the cryptocurrency back into price discovery mode, potentially setting new record highs.