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Nasdaq Giant Doubles Down: $100M BNB Treasury Bet Sparks Crypto Market Frenzy

Nasdaq Giant Doubles Down: $100M BNB Treasury Bet Sparks Crypto Market Frenzy

Author:
Cryptonews
Published:
2025-06-23 19:41:37
8
2

Another corporate whale just took a bite out of crypto—and Wall Street's scrambling to keep up.


BNB Goes Corporate

A publicly-traded Nasdaq company just mirrored MicroStrategy's playbook, allocating $100 million of treasury reserves into Binance Coin. The move signals growing institutional confidence in crypto assets—or perhaps just desperation for yield in a zero-interest-rate world.


The New Digital Gold Rush

With traditional investments delivering underwhelming returns, corporations are increasingly turning to crypto treasuries. This latest nine-figure bet proves even 'conservative' public companies are willing to gamble shareholder funds on digital assets.


Wall Street's Crypto FOMO

As decentralized finance continues eating traditional finance's lunch, this bold move pressures other Nasdaq-listed firms to join the crypto arms race—before they get left holding bags of inflationary fiat.

One thing's clear: when suits start apeing into altcoins, we're either witnessing financial revolution... or the mother of all bubbles. Place your bets.

👀https://t.co/BzPqAZm4oM

— BNB Chain (@BNBCHAIN) June 23, 2025

Build & Build to Hold $100 Million in BNB

Investor materials reviewed by Bloomberg show the effort is being led by former Coral Capital Holdings executives Patrick Horsman, Joshua Kruger, and Johnathan Pasch.

The BNB purchase would follow a model previously used by Strategy (formerly known as MicroStrategy), which began accumulating Bitcoin through its corporate balance sheet in 2020. Strategy also announced today that it will acquire $26 million in Bitcoin.

Following Strategy’s business model, other listed companies have adopted similar strategies involving different tokens. SharpLink Gaming raised $425 million in May to purchase Ethereum, while DeFi Development Corp. disclosed plans to acquire Solana.

BNB was created by Binance in 2017 during its initial coin offering. The token is used to reduce trading fees on the exchange and facilitate payments on BNB Smart Chain, which hosts various decentralized applications.

It currently ranks as the fifth-largest cryptocurrency by market cap with a total value of $87 billion, according to CoinMarketCap.

The investor materials describe Build & Build as the first listed company to hold BNB on its balance sheet. The fundraising is expected to close before the end of June.

Binance Activity Fuels Interest in Exchange Tokens

Recent on-chain data from CryptoQuant demonstrates Binance’s continued dominance in altcoin deposit activity, far outpacing rival exchanges.

During the height of the late 2024 altcoin rally, Binance saw up to 59,000 daily deposits, more than double that of Coinbase and ahead of all other exchanges combined.

Even in quieter markets, Binance leads with an average of 13,000 daily altcoin inflow transactions.

Binance also tops stablecoin inflows on Ethereum, particularly in USDT and USDC transfers. CryptoQuant data shows the exchange received 53,000 Ethereum-based stablecoin transactions over a recent period, compared to 42,000 for Coinbase.

Some public companies are beginning to treat exchange-linked tokens not just as speculative assets, but as a structural part of their treasury strategy. The choice to accumulate BNB reflects growing interest in assets that offer direct utility within large trading ecosystems.

This shift also introduces new variables for public markets. Investors will need to weigh the benefits of token-linked services against the volatility and regulatory scrutiny surrounding exchange-based assets.

Frequently Asked Questions (FAQs)

How could BNB holdings affect Build & Build Corporation’s future financial reporting?

Public companies holding volatile crypto assets must account for impairment losses but not unrealized gains, which may result in uneven quarterly reports depending on market conditions.

What regulatory concerns might arise from holding BNB as a core asset?

BNB’s close association with Binance, which has faced legal scrutiny, could raise compliance concerns, particularly if the SEC or other agencies classify the token as a security in future actions.

Could other exchanges replicate Binance’s BNB model?

While some platforms have native tokens, few have achieved the same scale of utility and liquidity as BNB. Replication may depend on ecosystem size and regulatory tolerance.

What are the implications for institutional exposure to BNB through public markets?

If successful, this approach could provide a regulated pathway for institutional investors to gain BNB exposure without directly interacting with crypto exchanges.

How might token accumulation by firms influence governance or network dynamics?

Large holders could become key stakeholders in token ecosystems, potentially influencing governance decisions if those tokens grant voting rights or protocol influence.

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