Gen Z Chooses Bitcoin Over Gold: 73% Pick Crypto as Ultimate Long-Term Wealth Builder

Move over, gold—Bitcoin's the new generational safe haven. A seismic shift in investment preferences reveals three-quarters of young investors now trust code more than commodities.

The digital gold rush is on

Forget your grandfather's portfolio. Today's under-30 crowd sees Bitcoin's volatility as a feature, not a bug—with 73% betting their future on cryptographic scarcity over physical bullion. Wall Street analysts are scrambling to update their PowerPoints.

Gold bugs left clutching their nuggets

Traditionalists argue about 'intrinsic value' while Bitcoin maximalists quietly stack sats. The irony? Both sides agree on store-of-value principles—they just disagree on which century's technology to use. (Spoiler: the one with 24/7 trading wins.)

Bonus jab: Meanwhile, financial advisors still charging 2% fees for 60/40 portfolios are suddenly very interested in 'blockchain education.'

Bitcoin Enthusiasm is Growing

Younger investors view Bitcoin as a “cornerstone of modern portfolios,” the survey noted. The younger cohort gets attracted to transparency, portability, and potential for exponential surge. Respondents also said that Bitcoin’s operation outside the traditional banking system is a notable advantage.

“This generation is right to question the old models. But diversification is timeless,” said Green.

Last week, the CEO of Bitwise Asset Management, Hunter Horsley, posted on X, comparing Bitcoin to US Treasuries, rather than gold.

“I don’t think Bitcoin’s competition is going to end up being gold,” he wrote. “Rather, I think Bitcoin’s competition is going to end up being U.S. Treasuries and other governments’ bonds.”

I don't think Bitcoin's competition is going to end up being gold.

They're both apolitical stores of value. Gold lower vol, Bitcoin higher vol. Investors seeking apolitical SOVs will like both.

Rather, I think Bitcoin's competition is going to end up being U.S. Treasuries and…

Gold, Bitcoin Together Offer Balance

According to Nigel Green, having uncorrelated assets in portfolios is a pathway for building true resilience. “Gold and Bitcoin together offer that balance,” he said.

He also stressed that Bitcoin is moving toward broader acceptance, particularly after spot ETFs and broader corporate adoption, adding legitimacy and fresh demand.

“We’re living through a rare convergence,” Green added. “You have the old guard doubling down on gold, and the new guard surging into Bitcoin. Both are being driven by the same Core fear: erosion of purchasing power. That should be a wake-up call.”