X CEO Teases Game-Changer: Crypto Trading Coming to Platform ’Soon’

Brace for disruption—X is morphing into a full-spectrum financial hub.

The social media giant just dropped its most bullish signal yet: native crypto trading. No middlemen, no off-ramps—just seamless swaps between doomscrolling and portfolio rebalancing.

Wall Street's nightmare scenario

Traditional brokers are scrambling as X's 400M+ user base gets direct market access. Remember when banks laughed at 'internet money'? Now they're staring down a platform where memecoins and blue-chips trade alongside viral tweets.

The fine print they hope you'll ignore

Regulatory hurdles? What regulatory hurdles? X's move coincides with—surprise—lobbyists quietly shaping crypto legislation. Meanwhile, your 'private keys' will likely live in the same vault as DMs from crypto influencers.

One tap away from financial dystopia (or utopia?)

Get ready for altcoin shills in your feed to suddenly have 'skin in the game.' The only thing more volatile than crypto markets? A Twitter-turned-trading-floor where Elon's doge tweets move billions.

X to Allow Trade and Invest with Visa Partnership

At the center of this expansion is X Money, a digital wallet and peer-to-peer payment service launching later this year in partnership with Visa.

Initially rolling out in the U.S., the service is expected to support tipping creators, buying merchandise, and storing value.

However, the shift into finance may bring regulatory scrutiny. X will likely face challenges related to licensing, anti-money laundering compliance, and operational oversight in financial markets.

The company is also navigating a complicated advertising environment. After Musk’s $44 billion acquisition in 2022, many advertisers pulled back due to concerns over moderation and content safety.

While Yaccarino claimed that 96% of former advertising clients have returned, industry skepticism remains.

Yaccarino dismissed Wall Street Journal reports that X threatened brands into advertising as “hearsay,” citing unnamed sources.

According to the report, several major brands, including Verizon and Ralph Lauren, allegedly agreed to ad deals after facing pressure. “It’s unnamed sources, random third-party commenters,” she said.

X is currently involved in a federal antitrust lawsuit against the Global Alliance for Responsible Media and other ad industry players.

The company accuses the group of coordinating a boycott under the pretense of promoting online safety.

Some brands have since been removed from the suit, including Unilever, which resumed advertising in October.

Research from eMarketer projects X’s revenue will rise to $2.3 billion this year, though still far below the $4.1 billion recorded in 2022.

Elon Musk Sells X to xAI

In March, Elon Musk sold his social media platform X to his AI company, xAI, in an all-stock deal valuing xAI at $80 billion and X at $33 billion, including $12 billion in debt.

The timing of the announcement came as a U.S. judge rejected Musk’s motion to dismiss a class-action lawsuit accusing him of misleading shareholders during his original acquisition of Twitter.

The acquisition has sparked criticism, with observers like Adam Cochran of Cinneamhain Ventures warning that the MOVE heightens legal exposure for xAI and raises questions about the structure of the deal.

Cochran claimed Musk overvalued xAI to absorb X while shifting liabilities and potentially user data under the AI firm, calling the valuation “insanely dumb.”