PSG Goes Full Crypto: Football Giant Adds Bitcoin to Treasury Playbook

Paris Saint-Germain just kicked traditional finance into the stands—the club’s diving headfirst into Bitcoin reserves. Because nothing says ’financial innovation’ like a volatile asset in a sport already famous for its fiscal restraint.

Here’s the play: While other teams chase sponsorships, PSG’s stacking sats. No half-measures—this is a HODL strategy even Bitcoin maximalists would applaud. The move comes as sports franchises increasingly flirt with crypto, though most still treat it like a risky benchwarmer rather than a starting XI asset.

Will it pay off? In a world where football clubs blow millions on flop signings, betting on Bitcoin almost seems... responsible. Almost.

The team is facing off in the Champions League soccer finals next week in Munich. PSG is currently the champion of the French domestic Ligue 1.

Football Remains Most Popular Sport for Crypto

A recent study by Sport Quake said that football made up 43% of all crypto and digital asset sponsorship for the 2024/25 season. This has resulted in a 64% year-over-year increase in the total amount of sponsorships.

“All the growth is from football (soccer) and non-US spend as brands invest in global sponsorships and international markets while they wait to see President Trump’s US crypto policies,” said Matt House, CEO of SportQuake.

Further, 44% of all crypto football sponsorships happen within Europe’s top five leagues, including France’s Ligue 1.

PSG’s decision to venture into crypto accumulation follows a growing trend among corporations to include Bitcoin in their balance sheets.

Corporate Adoption of Bitcoin, Crypto is Accelerating

Bitcoin has become a treasury preference for more companies and brands, following President Donald Trump’s strategic Bitcoin reserve order, which helped clear the path.

Dom Harz, Co-Founder of BOB (Build on Bitcoin), told Cryptonews that “ETFs have a lot to do with” the adoption.

“The most interesting change we’ve seen over the last two years is the mood shift between Bitcoin once being a speculative bet and now being a strategic play for corporations,” he said via email.

“From a corporate point of view, there is massive appeal. They WOULD have a passive yield on their assets, and it offers them diversity from traditional investments.”