VeChain Snags Ex-IBM and Deloitte Blockchain Heavyweight to Lead Marketing Charge

VeChain just poached serious enterprise credibility—hiring a former IBM and Deloitte blockchain exec to head its marketing. Because nothing screams ’adoption’ like recycling Big Four talent into crypto’s wild west.

The move signals VeChain’s push for mainstream legitimacy. Because let’s face it—institutional validation remains crypto’s favorite security blanket, even if the suits still don’t get decentralization.

Watch for more ’enterprise blockchain’ buzzwords than a Deloitte whitepaper. Bonus points if this actually moves VET’s price—unlike 99% of corporate crypto partnerships.

Pushing the VeBetter Platform Into the Mainstream

Day joins VeChain at a time when the project is doubling down on its VeBetter initiative—a platform designed to tokenise real-world behaviours and incentivise sustainable actions.

The platform allows people and organisations to measure, certify, and reward positive impact across a wide range of sectors, including sustainability, consumer behaviour, and corporate social responsibility.

“VeChain’s success with user-focused, decentralised applications is genuinely differentiated in the market,” said Day.

“We’re still seeing the industry grow based on tokenizing existing financial assets, but VeChain’s vision goes further—allowing enterprises to build value from loyalty, sustainable actions, and community-led growth.”