Trump Media Teams with Crypto.com to Launch $250M ‘America-First’ ETF Suite—Because Nothing Says Patriotism Like Leveraged Digital Bets

The partnership aims to capitalize on retail crypto enthusiasm with a politically charged branding twist. Expect MAGA hats and moon memes to collide as the ETF suite targets ’sovereign digital assets’—whatever that means in a market where Dogecoin once hit a $90B valuation. Critics note the timing coincides perfectly with election-cycle fundraising needs.

Trump Media Expands Into Financial Products With ETF Deal

The arrangement follows a preliminary agreement signed in March. Davis Polk & Wardwell LLP is advising the parties on the structuring and launch.

The partnership is part of a broader push by Trump Media into financial services. “This agreement is a major step forward in diversifying TMTG into financial services and digital assets,” said CEO Devin Nunes.

“We’re gratified to work with great partners, Crypto.com and Yorkville America Digital, and look forward to bringing ETFs to the market for investors who believe both the American economy and digital assets are poised for tremendous growth,” said Nunes.

Riding to the top this week. pic.twitter.com/yReN7fsWIb

Crypto.com CEO Kris Marszalek called the deal “a testament” to the firm’s ability to LINK crypto with traditional finance infrastructure. Yorkville CEO Troy Rillo said the funds will reflect the firm’s America-first strategy.

Crypto Platforms Take on Traditional Roles

Plans include a parallel rollout of separately managed accounts. Trump Media said it expects to invest in the products using internal capital held by Charles Schwab, with a financial commitment of up to $250 million.

The initiative positions Trump Media to tap rising institutional and retail demand for digital exposure through regulated formats.

It illustrates how politically affiliated ventures are beginning to expand into financial services using digital tools as entry points.

By pairing digital assets with an “America First” investment thesis, the fund suite positions itself as a statement, channeling investor sentiment into thematic exposure.

It also shows how crypto infrastructure is being repurposed to serve broader financial ambitions. With platforms like Crypto.com taking on distribution roles typically held by traditional brokerages, new pipelines are emerging that bypass legacy institutions altogether.