Thumzup Media Shocks Market with $10M Buyback - Goes Full Crypto with Bitcoin and Dogecoin Treasury

Thumzup Media just dropped a financial bombshell that's sending shockwaves through both traditional finance and crypto circles.

The $10 Million Gamble

Instead of hoarding cash or chasing conventional investments, Thumzup is deploying a massive $10 million war chest to buy back its own shares while simultaneously building positions in Bitcoin and Dogecoin. This dual-pronged strategy represents a radical departure from standard corporate treasury management.

Crypto Treasury Goes Mainstream

The move signals growing institutional acceptance of digital assets as legitimate reserve holdings. While Bitcoin's store-of-value narrative gets the corporate nod, the Dogecoin allocation shows Thumzup isn't afraid to embrace the meme economy's disruptive potential.

Wall Street's Worst Nightmare

Traditional analysts are scrambling to apply outdated valuation models to a company that operates like a crypto native firm. The $10 million buyback demonstrates confidence in Thumzup's core business, while the crypto treasury allocation screams bullish on digital assets' long-term trajectory.

Because nothing says 'we believe in decentralization' like using corporate funds to buy meme coins while shareholders watch from the sidelines - the ultimate hedge against boring old profit calculations.

Thumzup Shares Jump 5.7% as Market Cap Hits $78M

TZUP shares climbed 5.7% to $4.81 following the news, giving the company a market cap of roughly $78 million.

Alongside its stock buyback, Thumzup continues to build a crypto treasury. The company now holds 19.106 Bitcoins and around 7.5 million Dogecoins, further signaling its pivot toward blockchain-driven financial management.

Earlier this year, Thumzup’s board approved a framework allowing up to $250 million in crypto holdings, with assets potentially including Bitcoin, Dogecoin, Litecoin, Solana, XRP, Ethereum, and USD Coin.

Thumzup also confirmed it is awaiting shareholder approval to acquire DogeHash Technologies, a Dogecoin mining firm with 2,500 mining rigs operational and another 1,000 units on the way.

Thumzup announces $10 million share repurchase program, reflecting confidence in our long-term strategy and our commitment to delivering value to shareholders.

We also highlight our digital asset treasury:

₿ 19.106 Bitcoins
~7.5M Dogecoins

Read the press release:… pic.twitter.com/Z8oEKrIZz5

The acquisition, if finalized, WOULD expand the company’s exposure to crypto mining and strengthen its digital asset infrastructure.

Notably, Donald TRUMP Jr. holds a 350,000-share stake in the company, revealed in summer filings, adding a layer of public attention to Thumzup’s crypto-linked strategy.

With the share buyback and growing digital asset reserves, the company appears to be positioning itself at the intersection of advertising and Web3 finance.

Crypto Treasury Craze Unravels as Firms Turn to Debt-Fueled Buybacks

The crypto treasury strategy that gained traction among small-cap firms in 2024 is beginning to unravel, with several companies now launching debt-funded share buybacks to counter plunging stock prices.

At least seven firms, including those in gaming, biotech, and EV sectors, are now trading below the value of their crypto holdings, raising red flags among investors and analysts.

Critics say the tactic signals desperation and a departure from the original idea that crypto appreciation alone would drive shareholder value.

Notable cases include ETHZilla (formerly 180 Life Sciences), which saw its stock drop 76% despite accumulating ether and rebranding.

The company recently secured $80 million in debt to finance a $250 million buyback. Meanwhile, Empery Digital (formerly Volcon) holds $476 million in BTC but has a market cap of just $378 million—prompting it to expand its debt facility for similar repurchases. Analysts argue these moves are more about propping up stock prices than investing in digital assets.

Across the board, companies like SharpLink Gaming, TON Strategy, and CEA Industries are seeing their crypto treasury strategies backfire.

A recent report from K33 Research reveals that 25% of public companies holding Bitcoin now trade at market values below the worth of their BTC holdings, highlighting a sharp drop in investor confidence.

The growing discount, known as the NAV gap, is limiting firms’ ability to raise capital, particularly hurting smaller players like NAKA, which has seen a 96% collapse in its market value.