Ethena Leans Into TON Blockchain—Bringing Stablecoins to Telegram’s 800M Users
DeFi protocol Ethena just cut a deal with TON Foundation—now millions can trade stablecoins directly in Telegram chats. No banks, no bridges, just pure crypto frictionlessness.
Why it matters: Telegram’s user base dwarfs most crypto platforms combined. Suddenly, ‘normies’ get one-click access to dollar-pegged assets without touching a CEX—Wall Street’s worst nightmare.
The fine print: TON’s blockchain handles the rails, Ethena’s smart contracts manage minting/burning. Users win with lower fees than traditional finance (take that, Jamie Dimon).
Cynical twist: Another ‘stablecoin adoption’ play—because nothing says ‘decentralized’ like piggybacking on a messaging app that’s banned in half its target markets.
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The collaboration focuses on embedding USDe into key components of the TON ecosystem: non-custodial wallets like TON Space, Telegram’s built-in custodial wallet, and major decentralized finance protocols on the network.
The goal is to position USDe as a go-to digital dollar for saving, spending, and earning yield—all within Telegram’s familiar interface.
Following the news, Ethena’s native token ENA saw a modest intraday price bump but remains under broader bearish pressure. TON’s own native asset, Toncoin, dipped despite the announcement, with technical indicators also pointing to short-term weakness for both tokens.
