UFC Teams with Polymarket to Revolutionize Fight Nights with Live Fan Predictions
Knockout innovation meets decentralized betting as the UFC partners with Polymarket for real-time fight forecasting.
Fans now get skin in the game—literally—with crypto-powered predictions that make every underdog punch feel personal.
Because nothing says 'main event' like degenerate gambling dressed up as 'fan engagement.'
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Polymarket CEO Shayne Coplan said the partnership taps into the emotional energy UFC fans bring to every debate, arguing that prediction data will let viewers “watch expectations shift, not just outcomes.”
The collaboration extends beyond mixed martial arts. Zuffa Boxing, set to launch in January 2026, will feature Polymarket as its first official brand partner. Fans can expect digital integrations and on-site activations built into the new promotion from day one.
Beginning in 2026, both UFC and Zuffa Boxing events will stream exclusively on Paramount+ in the United States – a shift TKO believes will make interactive prediction tools more accessible across a single platform. Emanuel noted that blending probability feeds with storytelling could enhance how viewers engage during live broadcasts.
The announcement comes during a wave of new Polymarket integrations across traditional finance, fantasy sports, and major leagues. Over the past week, its probability feeds have appeared on Google Finance and Yahoo Finance, and the platform has unveiled new partnerships with DraftKings, the NHL, and PrizePicks.
Polymarket also quietly reopened its U.S. platform in beta the same day, marking its return after resolving a 2022 enforcement action from the Commodity Futures Trading Commission. Now valued around $9 billion following investment from Intercontinental Exchange – and reportedly exploring a raise at up to $15 billion – the company appears to be accelerating its push toward mainstream adoption.
