Jack Dorsey’s Billion-Dollar Bitcoin Bet: How Block Inc. Is Driving BTC Adoption in 2025

• Why Is Block Inc. Buying More Bitcoin in 2025?
• How Did Bitcoin Boost Block’s Q2 Earnings?
• What Makes Block’s Bitcoin Strategy Different?
• Where Does Bitcoin Fit Into Block’s Ecosystem?
• What’s Next for Block and Bitcoin?
• FAQs: Block Inc.’s Bitcoin Strategy

Jack Dorsey’s Block Inc. is doubling down on Bitcoin, with its Q2 2025 earnings revealing a $11 million BTC purchase, $6.05 billion in revenue, and a $212.2 million profit from bitcoin revaluation. The company’s unique strategy blends crypto investment with real-world integration, setting it apart from competitors like MicroStrategy. Here’s a deep dive into Block’s Bitcoin playbook and why it might just be the blueprint for corporate crypto adoption.

Why Is Block Inc. Buying More Bitcoin in 2025?

Block Inc., the fintech giant led by Twitter co-founder Jack Dorsey, added another 108 Bitcoin to its treasury in Q2 2025—spending $11 million to bring its total holdings to 8,692 BTC (worth over $1.15 billion at current prices). This isn’t just speculative hoarding; it’s part of a deliberate, long-term strategy to embed Bitcoin into Block’s financial DNA. As Dorsey puts it, "We’re not here to trade volatility. We’re building for the future."

How Did Bitcoin Boost Block’s Q2 Earnings?

The numbers speak for themselves:

• Revenue: $6.05 billion (up 1.5% from Q1)
• Gross profit: $2.54 billion (8.2% increase)
• Bitcoin revaluation gains: $212.2 million (vs. a $70.1 million loss in 2024)

Much of this growth came from Bitcoin sales via Cash App, which generated $2.14 billion in revenue. Meanwhile, Block’s stock jumped 6% in after-hours trading post-announcement, proving Wall Street approves of Dorsey’s crypto pivot. Source: TradingView

Source: CoinGecko

What Makes Block’s Bitcoin Strategy Different?

Unlike MicroStrategy’s aggressive accumulation (now holding over 300,000 BTC), Block takes a measured approach. As Hex Trust analyst Charmaine Tam notes, "They’re proving you don’t need to bet the farm on crypto—just plant seeds systematically." Key distinctions:

1. Dollar-cost averaging: 315 BTC acquired over two quarters ($31.6 million total)
2. Operational integration: Bitcoin payments rolling out to Square merchants
3. Mining hardware development: Prototype rigs in testing at Proto division

This combo of investment + utility creates what Tam calls "real adoption, not just hype."

Where Does Bitcoin Fit Into Block’s Ecosystem?

Beyond the balance sheet, Block is weaving Bitcoin into its products:

• Cash App: 66% of users now buy/sell BTC (per 2025 survey)
• Square: Pilot program for BTC payments at 12,000+ retailers
• TBD: Decentralized exchange plans leaked in June

"Think of it as a flywheel," says BTCC analyst Mark Chen. "Every Bitcoin feature attracts users, which boosts revenue to buy more Bitcoin."

What’s Next for Block and Bitcoin?

With Block’s S&P 500 inclusion and BTC’s price hovering NEAR $117K (per CoinGecko), the roadmap looks bullish:

• 2025 Q3: Expected launch of Bitcoin mining ASICs
• 2026: Potential Lightning Network integration for Square

As Dorsey tweeted last week: "Bitcoin isn’t just an asset. It’s the future of money." And with $1.15 billion in BTC, Block’s putting its money where its mouth is.

FAQs: Block Inc.’s Bitcoin Strategy

How much Bitcoin does Block own?

As of Q2 2025, Block holds 8,692 BTC worth approximately $1.15 billion.

Why is Block buying Bitcoin?

CEO Jack Dorsey views BTC as both a long-term store of value and a tool for financial inclusion through products like Cash App.

How does Block’s approach differ from MicroStrategy?

While MicroStrategy buys large lump sums, Block uses dollar-cost averaging and focuses on real-world Bitcoin utility.