Robinhood Teams with Kalshi to Launch Football Prediction Markets—Mainstream Adoption Just Scored a Touchdown

Game on: Robinhood just snapped the ball on sports betting integration.

Prediction Power Play

Partnering with prediction market platform Kalshi, the trading app now lets users wager on NFL outcomes—from playoff contenders to MVP frontrunners. No more sidelining retail investors from action traditionally reserved for Vegas insiders.

Mainstreaming the Action

This isn’t just another feature drop. It’s a full-court press into regulated speculative markets, blurring lines between investing and gaming. Robinhood users—many already deep in crypto and meme stocks—get a new arena to deploy capital and conviction.

Final Whistle

Another step toward a prediction-driven economy? Or just a slick way to monetize user engagement amid flat trading volumes? Either way, it’s a bold play—even if some traditional finance folks are still squinting at the rulebook.