Ripple’s RLUSD Stablecoin Charges Into Europe—Can It Outpace USDT and USDC?

Ripple just fired the starting gun on its European stablecoin invasion. The San Francisco-based blockchain firm is pushing RLUSD—its dollar-pegged crypto—into the EU market, aiming to carve a slice of the $150B+ stablecoin pie.

Why Europe? Regulatory clarity and a hungry market. While US regulators keep playing whack-a-mole with crypto, the EU’s MiCA framework gives Ripple a clear runway. Now they’re betting big that institutions will prefer their ‘compliant-by-design’ alternative to Tether’s sketchy reserves.

The real test? Liquidity. Ripple needs deep-pocketed market makers to prevent RLUSD from becoming another algorithmic stablecoin ghost town. If they pull it off, this could be the first credible challenge to USDT’s dominance since… well, ever.

Meanwhile, traditional banks are still trying to figure out if blockchain is a database or a breakfast cereal. Stay tuned for the next episode of ‘As the Stablecoin Turns’.