Meliuz—Brazil’s Bitcoin Treasury Pioneer—Makes Bold Move to Conquer US Markets in 2025

Latin America’s crypto darling is coming for Wall Street.

Meliuz, the Brazilian fintech that turned corporate treasuries into Bitcoin believers, just filed SEC paperwork to expand into the US. No fancy SPAC reverse mergers or regulatory loopholes—just cold, hard proof that Bitcoin is eating traditional finance.

Why This Matters

While US firms still debate 'crypto as an asset class,' Meliuz has been running Bitcoin-backed loyalty programs since 2020. Their treasury holds more BTC than some public miners—and they’ve never sold a satoshi.

The Playbook

Expect aggressive partnerships with US neobanks and a regulatory charm offensive. Meliuz won’t say if they’re pursuing a Nasdaq listing, but their CFO’s new Manhattan office speaks volumes.

The Bottom Line

Another case of offshore innovators outpacing legacy finance. Goldman Sachs will probably launch a 'digital asset treasury solution' six months too late—with 3x the fees.