DOJE Launches Amid ETF Frenzy as Dogecoin Prices Tumble—Here’s What You Need to Know

DOJE makes its explosive market entry just as Dogecoin faces a sharp downturn—timing that’s either brilliantly opportunistic or dangerously ironic.

Strong ETF Demand Meets Meme Coin Volatility

Investors are piling into DOJE-related ETF products despite Dogecoin’s sinking momentum. The contrast couldn’t be starker: institutional appetite surging while retail’s favorite meme coin bleeds value. Some call it a hedge; others call it hopium dressed in a suit.

Market Reactions and Realistic Outlooks

Traders are watching closely—will DOJE’s launch reinvigorate the Dogecoin ecosystem or simply highlight its fragility? One thing’s clear: in crypto, even the strongest narratives can flip on a dime. And if there’s one thing finance loves, it’s selling shovels during a gold rush—especially when the gold might be fool’s gold.

In Brief

• Dogecoin’s price fell over 2% in the 24 hours after the REX-Osprey DOGE ETF launch, while derivatives open interest rose only slightly.
• Social media discussions about Dogecoin surged after the ETF debut, placing it among the most trending digital assets.

DOJE brings Dogecoin to traditional markets

On Thursday, REX Shares and Osprey Funds rolled out the REX-Osprey DOGE ETF (DOJE) on the Cboe BZX Exchange. The fund gives investors direct exposure to Dogecoin’s spot price through shares, making it possible to access the cryptocurrency without managing digital wallets or holding the asset directly.

The ETF opened its first session at $26.51 per share but finished the day slightly lower at $26.37, a 0.53% drop. Despite the slip, trading activity was remarkable for a debut, recording close to $6 million in volume within the first hour. Bloomberg ETF analyst Eric Balchunas noted that new ETFs typically see under $1 million on their first day, showing the strength of DOJE’s introduction.

The debut makes DOJE the first Dogecoin-focused ETF listed in the U.S. It also creates a new entry point for traditional investors, bringing dogecoin into a more familiar financial framework and extending access beyond crypto-native platforms.

Dogecoin Sees Muted Price Action Despite ETF Hype

While the ETF began trading with solid demand, Dogecoin’s market price did not reflect the same enthusiasm. Over the past 24 hours, Doge has fallen by more than 2%. Data from CoinGlass also showed only a slight increase of 0.22% in open interest, pointing to limited new activity in derivatives linked to the cryptocurrency.

Even with the weak price response, Dogecoin has been one of the most discussed digital tokens on social media. Market intelligence firm Santiment observed that discussion rates surged following the launch of DOJE, placing Dogecoin among the most trending assets in the sector. The development has added to the perception of Dogecoin shifting from its origins as a memecoin toward broader institutional attention.

Meanwhile, data highlighted by analyst Ali Martinez showed significant accumulation from large holders. He revealed yesterday that whales purchased more than 158 million DOGE, a signal of interest from major investors despite the lack of price momentum.

Technical Levels in Focus

Martinez also outlined the key technical levels that traders are monitoring. Dogecoin has repeatedly failed to break through resistance between $0.29 and $0.30, with the token being pushed back at that range on multiple occasions. 

This price zone now represents a decisive barrier—here is what to note:

• A close above $0.29 with strong buying could open upside targets at $0.36 and even $0.45.
• A drop below support (around $0.24 or lower) could shift the outlook bearish, at least in the short term.
• The $0.29–$0.30 range is the key battleground; sustained momentum above it would signal potential for a longer-term rally.

The decline in Dogecoin’s price mirrored broader weakness in the crypto market over the last 24 hours. Positive news or developments could still drive DOGE higher, potentially aligning the token’s movement with traders’ expectations.

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