Smarter Web & Metaplanet Make Bold Move: Bitcoin Now Part of Corporate Treasury Strategy

Two tech-forward companies just flipped the script on corporate finance—by adding Bitcoin to their balance sheets.

The Bitcoin Bet

Smarter Web and Metaplanet are ditching conventional treasury playbooks, opting instead for the volatility and potential upside of crypto. No slow-and-steady bonds here—just a high-stakes wager on digital gold.

Why It Matters

This isn’t just another ‘institutional adoption’ headline. It’s a direct challenge to legacy finance—one that’ll either look prescient or painfully naive in five years. (Spoiler: Wall Street bankers are already rolling their eyes.)

The Bottom Line

Whether this move sparks a trend or ends in regret, one thing’s clear: corporates are waking up to crypto’s siren song. Just don’t expect the suits to HODL through a 50% drawdown.

In brief

• Bitcoin remains above $118,000 despite market volatility.
• Metaplanet, a Japanese investment company, buys 518 BTC for $61.4M, bringing its reserves to 18,113 BTC.
• The company becomes the 6th largest corporate holder of Bitcoin through a strategy of regular acquisitions and innovative financing.
• Smarter Web Company acquires 295 BTC for $35.2M, confirming the expansion of institutional adoption.

Metaplanet : a methodical accumulation strategy

While Robert Kiyosaki sees Bitcoin falling to $90,000, Metaplanet, an investment company based in Tokyo, announced the acquisition of 518 BTC for a total amount of $61.4 million, at an average price of $118,519 per unit.

This new purchase brings its holdings to 18,113 BTC, valued at approximately $1.85 billion, with an average acquisition price of $101,911. According to the company, its internal indicator, the “BTC Yield”, reached 26.5 % this quarter, after showing 309.8 % in Q4 2024 and 129.4 % in Q2 this year.

Since July 2024, Metaplanet has gone from less than 200 BTC to more than 18,000 BTC, multiplying its purchase operations.

Here are the key elements of this rise in power :

• A series of successive acquisitions since July 2024, increasing reserves from less than 200 BTC to 18,113 BTC ;

• Financing secured through the issuance of stock acquisition rights and bonds ;

• A consolidated status as the sixth largest institutional Bitcoin holder in the world.

Smarter Web Company and the consolidation of the institutional market

Meanwhile, Smarter Web Company revealed it acquired 295 BTC for $35.2 million, at an average price of $119,412 per bitcoin. This operation fits into a context of accelerated institutional adoption, with now more than 200 listed companies holding BTC on their balance sheets.

While the purchase is more modest than Metaplanet’s, it illustrates the diversification of company profiles choosing to include bitcoin in their reserves, and the variety of approaches to achieve it.

This MOVE by Smarter Web Company reflects a structural trend: bitcoin is no longer just a speculative bet, but a strategic treasury component.

This dynamic helps to keep the BTC price above $118,000, despite market volatility. The rise of this institutional adoption opens the way to new financial products and bitcoin-specific management strategies, strengthening market depth and stability.

This dual announcement from Metaplanet and Smarter Web Company is part of a global transformation: the rooting of bitcoin as a treasury asset for listed companies. Beyond the amounts invested, it is the evolution of methods, innovative financing, and active position management that marks a turning point. If the trend continues, it could help reduce long-term volatility and accelerate BTC’s transition to a reference asset status in institutional balance sheets.

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