Visa Accelerates Crypto Adoption: Stablecoins Take Center Stage in 2025

Visa just dropped a seismic shift in payments—stablecoins are now sprinting down corporate balance sheets instead of plodding through SWIFT's legacy quicksand.

The 800-pound gorilla of card networks is cutting settlement times from days to seconds, bypassing banking's 9-to-5 bottlenecks with blockchain rails. No more waiting for correspondent banks to wake up—Tether and USD Coin now settle cross-border deals before Wall Street's first coffee break.

Corporate treasurers are quietly fist-pumping. Meanwhile, traditional banks? Still trying to explain why ACH transfers take longer than a medieval courier.

In brief

• Visa accelerates in crypto by integrating new stablecoins and blockchains into its payment network.
• Faced with the rise of stablecoins, the giant no longer wants to follow but to lead the financial transition.
• Between regulation, innovation, and rivalry, Visa positions itself as a key player in the future of digital payments.

Strengthened offer: a clear response to institutional pressure

Banks, tech giants, and stablecoin issuers compete to dominate payments. Visa, on its side, moves with precision. The company has just announced a strategic partnership with Tangem. It also expands the list of supported stablecoins. Among them: the Global Dollar, PayPal USD (PYUSD), and the Euro Coin. Meanwhile, Visa integrates two new blockchains into its settlement infrastructure: Stellar and Avalanche.

These additions enrich an already strong list, including Ethereum, Solana, and existing support for USDC, the stablecoin issued by Circle. Users can now send, receive, or convert stablecoins into fiat currency via the integrated networks, while benefiting from the fluidity and speed of settlements operated on the blockchain. A silent but deeply strategic modernization.

Visa no longer adapts, it takes command

The rise of stablecoins is no longer a mere hypothesis: it is well underway. The recent signing of the GENIUS bill in the United States sent a strong signal to the entire ecosystem.

The regulatory framework is taking shape, and opportunities open for actors ready to seize them. In this context, Visa is stepping up the pace, expanding its stablecoin offering to meet growing institutional market pressure.

And Visa is not alone on this field. Mastercard, its long-time rival, has already tokenized nearly 30% of its transactions and multiplies partnerships with companies in the crypto sector. Even retail giants like Walmart and Amazon are now interested, seduced by the promise of nearly instant and significantly cheaper cross-border payments.

But the real threat might well come from within: the banks themselves. Institutions like Bank of America and JPMorgan, which has adopted crypto as collateral, are actively developing their own blockchain-based payment infrastructures. JPMorgan has even gone as far as connecting Coinbase to its Chase accounts, marking a decisive turning point toward programmable and decentralized finance.

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