Stablecoin Mania: Google Search Volume Shatters Records in 2025

Stablecoins just hijacked the internet's attention—Google searches for dollar-pegged crypto just blasted past all-time highs. Turns out even your grandma wants a piece of algorithmic 'safety' now.

Why the frenzy?

Market chaos? Institutional FOMO? Or just TradFi refugees finally realizing 0.1% savings accounts won't beat inflation? Whatever the reason, stablecoins are having their 'main character' moment while banks sweat over their spreadsheets.

One thing's clear: When the masses start Googling crypto-backed IOUs instead of cat videos, we're either at the dawn of hyperbitcoinization... or the mother of all liquidity traps. Place your bets.

In brief

• Google searches on stablecoins reach a historic peak, driven by the GENIUS law.
• Market capitalization exceeds 272 billion dollars, with record growth from players like USDS and USDe.
• Institutions are massively adopting stablecoins to protect against volatility and facilitate cross-border payments.

An Unprecedented Enthusiasm Fueled by Regulatory Clarity

Recent data from Google Trends show an unprecedented renewed interest in stablecoins.

The search volume has reached a record level, even surpassing that of May 2022, when the collapse of TerraUSD (UST) and the Luna ecosystem shocked the markets.

But this time, curiosity does not stem from a scandal or a crisis. On the contrary, it reflects a strengthened dynamic of support and renewed confidence.

The adoption of the GENIUS Act on July 18 marks a decisive turning point. This American regulatory framework finally offers a clear roadmap to stablecoin issuers. Searches surged in mid-June, then exploded after the vote on this historic legislation.

“People are becoming aware of their potential,” comments crypto analyst The DeFi Investor. For him, “stablecoins are the product that can onboard the first billion people on-chain.”

The trend is confirmed by investment firm Bitwise, which describes a “parabolic” trajectory.

And the numbers back this up: stablecoin capitalization has reached 272 billion dollars, 98% of which are pegged to the US dollar. Tether remains the dominant player with 60% market share, but this dominance is now being challenged.

Indeed, a new generation of competitors is emerging. USDS, issued by Sky, saw its supply jump by nearly 25% to nearly 5 billion dollars, while Ethena’s USDe experienced a similar increase, bringing its capitalization to 7.21 billion dollars.

This meteoric growth illustrates a market transformation: it no longer settles for a Tether/USDC duopoly but is evolving towards fragmentation driven by innovation, regulation… and increasingly institutional adoption.

Stablecoins Are Becoming Institutionalized

Nassar Al Achkar, CoinW’s strategy director, identifies stablecoins as a “hedge against crypto volatility.”

This analysis reflects a profound change in institutional perception. Large companies no longer see stablecoins as tech gimmicks but as legitimate financial instruments.

Institutional interest is soaring. In one year, the number of Fortune 500 companies exploring stablecoins has tripled. Among SMEs, over 80% of those already familiar with crypto want to integrate them into their operations.

This shift reflects rapid maturation: stablecoins are moving out of laboratories and onto balance sheets.

Their success is based on concrete advantages: instant cross-border payments, reduced fees, elimination of banking intermediaries. In 2024, they processed 27.6 trillion dollars in transactions, surpassing the combined volume of Visa and Mastercard.

Wall Street is not staying on the sidelines. Anchorage Digital, the only federally chartered crypto bank in the USA, recently launched USDtb in partnership with Ethena Labs.

WisdomTree is deploying USDW to support tokenized assets. Bank of America, JPMorgan, and Citi are exploring their own initiatives. This institutional wave confirms one thing: stablecoins are becoming a pillar of the financial system.

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