Trump Media Doubles Down on $2.3B Bitcoin Bet—Even as Stock Buyback Sucks Up Cash

Trump Media isn’t backing down from its crypto ambitions—despite shelling out big for share repurchases. The $2.3 billion Bitcoin play stays front and center, proving once again that when it comes to high-risk bets, this company loves the spotlight.

Buybacks vs. Bitcoin: A Clash of Priorities?

While shareholders cheer the stock buyback, crypto enthusiasts are left wondering: Is this a strategic pivot or just financial theater? Either way, the Bitcoin treasury plan barrels ahead—because nothing says 'long-term vision' like volatile digital assets.

Wall Street Rolls Its Eyes

Another day, another headline-grabbing move from Trump Media. Because if there’s one thing markets love, it’s a firm that juggles shareholder payouts and speculative crypto bets with equal gusto. Stay tuned for the next episode of 'How to Blow Through Cash Two Ways at Once.'

In brief

• Trump Media invests $2.3 billion in bitcoin, with the help of Crypto.com and Anchorage.
• The company launches a $400 million share buyback to support its stock price.
• Devin Nunes, CEO of Trump Media, supports a solid return for shareholders through this initiative.
• Strict regulations and political criticisms target the bitcoin project and its implications.

An ambitious plan: Trump Media bets on Bitcoin for its treasury

When we talk about Trump Media, we often think of a company linked to family interests and media and financial projects like Truth.Fi. But today, it is embarking on a very different adventure: that of bitcoin. The company has announced its intention to. This project is part of a broader strategy aimed at securing a significant portion of crypto to.

The company,, plans to acquire, in a maneuver similar to MicroStrategy, which has heavily invested in this cryptocurrency.

But TRUMP Media does not stop there. Alongside this ambitious initiative, it has also launched. According to Devin Nunes, CEO of Trump Media:

We have the flexibility to take actions like this, which support a solid return for our shareholders.

This share buyback aims to strengthen the company’s market valuation while consolidating its image as a stable financial player, even in a volatile crypto environment.

The political and regulatory context: a strategy under close watch

Trump Media’s initiative is not only a financial move. It also fits into a political framework where Donald Trump pursues his goal ofThrough an executive order, Trump proposed creating, a project meant to strengthen the U.S.’s position in the global crypto competition.

But this move is not without setbacks. Trump Media faces, notably from some senators who accuse Trump of exploiting his power to favor companies close to him. The SEC (Securities and Exchange Commission), which oversees financial markets, is also on high alert regarding bitcoin ETF projects.

Cryptocurrency regulation in the United States is becoming increasingly strict, and the Trump family finds itself at the heart of this political tug-of-war.

Key figures of Trump Media’s Bitcoin strategy:

• $2.3 billion to invest in bitcoin to secure a significant portion of the cryptocurrency;
• $1.5 billion raised through the issuance of shares to finance this project;
• 75% of the fund allocated to bitcoin, and 25% to ether;
• $400 million for a share buyback aimed at supporting the stock value;
• Crypto.com and Anchorage Digital as partners for bitcoin custody.

In an environment where, these figures do not go unnoticed, especially when U.S. lawmakers worry about how cryptocurrencies could be used by political figures for private gains. Trump Media’s project thus stands at the crossroads between financial innovation and political tensions.

At the end of May, Financial Times journalists were called “stupid writers” by Trump Media when they revealed the existence of a $3 billion bitcoin plan. A few weeks later, what was a “pure invention” became reality with the launch of the $2.3 billion project.

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