World Liberty Financial Shakes Up Banking with Revolutionary Debit Card and Retail App Launch

Traditional banking just got served its walking papers.

World Liberty Financial's new ecosystem cuts through the red tape that's been strangling consumer finance for decades. Their dual-pronged attack on outdated banking models delivers what customers actually want: seamless integration between digital assets and everyday spending.

The Plastic Revolution

This isn't your grandfather's debit card. The WLF card bypasses traditional banking intermediaries, connecting directly to digital wallets while maintaining full regulatory compliance. No more waiting days for transfers to clear—instant settlement becomes the new normal.

App Warfare

Their retail application doesn't just mimic existing banking apps—it reinvents the user experience from the ground up. One-tap conversions between fiat and digital currencies, real-time spending analytics, and merchant rewards that actually provide value instead of empty promises.

While legacy institutions are still trying to figure out mobile check deposit, World Liberty Financial is building the infrastructure for tomorrow's economy. Because let's be honest—if traditional banks were any good at innovation, we wouldn't need decentralized alternatives in the first place.

In brief

• World Liberty Financial plans a debit card linking its USD1 stablecoin to Apple Pay via its retail app.
• The app combines Venmo-style payments with Robinhood-like trading features for everyday crypto use.
• Co-founder Zak Folkman rules out launching a blockchain, stressing neutrality and platform agnosticism.
• WLFI token is down 37% from its ATH, but the firm focuses on long-term value with key partnerships.

New Crypto App to Blend Payments and Trading

The project’s co-founder, Zak Folkman, revealed the latest development during a fireside chat at the Korea Blockchain Week 2025 Impact conference. Folkman explained that the card will enable users to link their World Liberty Financial USD (USD1) stablecoin to Apple Pay through the company’s app. He clarified that the project is still in its early stages, adding that users can expect it soon.

Folkman described the retail app as a blend of Venmo and Robinhood. He detailed that the technology is designed to combine decentralized payments with traditional trading elements, similar to Robinhood. In addition, the app is expected to complement the upcoming debit card.

World Liberty Financial Rules Out Blockchain Launch

Folkman also mentioned that World Liberty Financial has no intention of launching a native blockchain, saying it WOULD contradict the company’s vision of being a neutral protocol.

We will never put out a World Liberty Financial chain. It’s literally the opposite of our entire mentality when it comes to a stablecoin. We believe that our job is not to roll out chains or exchanges or anything like that, but to be completely agnostic when it comes to chains, technology, distribution platforms.

Since its launch on September 1, World Liberty Financial’s WLFI token has become a key revenue stream for the TRUMP family. In fact, WLFI’s market debut increased the family’s wealth by over $1 billion. 

WLFI Market Value Falls, but Company Eyes Lasting Products

After reaching an all-time high (ATH) of $0.46, WLFI has dropped by over 55%, erasing approximately $6.33 billion in market value. As of press time, the asset is exchanging hands at $ 0.19 after dropping over 6% in the current intraday session. 

Despite WLFI’s current price volatility, Folkman expressed confidence that the coin will recover and trend upward in the long term. He added that the company is focused on long-term growth rather than short-term results. 

Folkman emphasized that World Liberty Financial is taking a forward-looking approach and aims to develop products with lasting value. Building on its earlier listing on platforms such as Binance and OKX, the firm has now signed a deal with one of Asia’s largest crypto exchanges, Bithumb, to collaborate on future business opportunities.

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