Goldman Sachs Doubles Down on Crypto: Trading Expansion and Tokenization Experiments Heat Up
Wall Street’s golden child is diving deeper into digital assets—because nothing says ’trust the system’ like a 150-year-old bank chasing volatile internet money.
Trading desks go full crypto
Goldman’s ramping up its institutional crypto trading operations, hedging bets that Bitcoin and friends aren’t just passing fads for the rich.
Tokenization tango
Behind closed doors, the firm’s experimenting with real-world asset tokenization—turning everything from bonds to fine art into blockchain snacks for wealthy clients.
One thing’s clear: When traditional finance finally moves, it brings lawyers, leverage, and enough compliance paperwork to crash a small blockchain.
Banks and Adoption of Cryptocurrency
This change highlights an increasing adoption of digital assets by traditional financial institutions. Recently, Morgan Stanley announced that it intends to incorporate crypto trading in its E*trade platform in 2026. The investment firm disclosed that it was planning on partnering with existing crypto firms to implement their new feature.
The crypto regulatory environment in the U.S. has seen a notable shift under Donald Trump’s leadership, with investigations into companies like Coinbase and PayPal reportedly being dropped.
Eric Trump, executive vice president of the Trump Organization and son of the former president, has been an outspoken advocate for digital assets, emphasizing that the financial system must embrace cryptocurrencies or risk becoming obsolete.
Speaking at the TOKEN2049 event, Eric went a step further, predicting that cryptocurrencies could eventually replace traditional fiat currencies and payment systems. The recent moves by major financial institutions like Goldman Sachs and Morgan Stanley to adopt crypto strategies lend some weight to this bold vision.
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