Morgan Stanley to Launch Crypto Trading on E*Trade—Wall Street Finally Catches Up

Another day, another legacy finance giant dipping its toes—carefully—into crypto waters. Morgan Stanley’s E*Trade is prepping to roll out Bitcoin and Ethereum trading for its brokerage clients, according to Bloomberg sources.

Subheader: The Slow-Motion Gold Rush

Wall Street’s crypto embrace remains lukewarm, but the fee potential is too juicy to ignore. Expect the usual hedging: ‘strategic exposure’ rhetoric, tight limits, and a compliance team working overtime.

Subheader: Mainstream On-Ramp or Just Window Dressing?

This isn’t your degenerate cousin’s Binance account—think fractional shares, not leverage farming. But hey, if it helps boomers sleep at night while their ‘diversified’ portfolios bleed, call it progress.

Closing jab: Watch the rollout include ‘educational resources’ that somehow still call blockchain ‘the Bitcoin technology.’

Impacts of Trump’s Positive Regulations

Recently, Morgan Stanley has increased its involvement with digital assets, having engaged with crypto-backed exchange-traded funds (ETFs) and futures. In January 2025, the firm revealed plans to deepen its involvement in the crypto market, including collaborating with regulators to promote wider adoption of digital assets in the U.S.

The inauguration of U.S. President Donald Trump marked a shift towards a more favorable regulatory environment, which has encouraged greater participation from traditional financial institutions in the crypto ecosystem.

Unlike the previous administration, President Trump’s government has taken a more relaxed approach to cryptocurrency, including halting the lawsuit against the crypto exchange Coinbase and ceasing the investigation into PayPal’s stablecoin.

Recently, Eric Trump announced at Token2049 Dubai that MGX, a UAE-based investment firm, will use World Liberty Financial’s USD1 stablecoin to finalize its $2 billion commitment to Binance. This marks a significant step in the growing involvement of Trump-linked financial entities in the crypto space.

Morgan Stanley Plans to Introduce Crypto Trading on E*Trade: Bloomberg