Coinbase Partner Cardless Secures $60M Funding to Supercharge Crypto Credit Card Expansion

Crypto's plastic revolution just got a major cash injection.

Cardless—the fintech behind Coinbase's crypto rewards card—lands $60 million in fresh funding to scale its credit card programs. The move signals growing institutional confidence in crypto-powered payment solutions.

Building the rails for crypto spending

Cardless specializes in white-label credit card programs for brands wanting to offer customized payment products. Their technology stack lets partners launch credit cards without building banking infrastructure from scratch—perfect for crypto exchanges expanding into traditional finance.

Why this matters for crypto adoption

This funding accelerates the collision between digital assets and everyday spending. More crypto-linked credit cards mean easier onboarding for mainstream users who still prefer plastic over private keys. The timing's interesting—just as traditional banks tighten lending standards, crypto-native payment options expand.

Because nothing says financial innovation like putting Bitcoin rewards on the same payment method your grandparents used.

Watch for more brands launching crypto-card hybrids as Cardless deploys this war chest. The race to bridge digital and traditional finance just hit hyperdrive.

Cardless, a credit card startup partnered with Coinbase, raised $60 million in new funding to expand its features and launch new programs with major brands like Coinbase and Bilt Rewards. Led by Spark Capital, this fundraising helps Cardless accelerate growth in a market traditionally dominated by legacy banks. Cardless’s API-driven platform enables brands to build customized credit card experiences quickly, improving loyalty and user engagement while managing compliance and support behind the scenes.