CZ Demands Banks Embrace Crypto as BNB Market Cap Surpasses Banking Giant UBS

Binance CEO's ultimatum shakes traditional finance—just as his exchange's native token outpaces one of Europe's largest banks.

The Wake-Up Call

Changpeng Zhao isn't asking politely anymore. The Binance founder publicly challenged legacy financial institutions to adopt cryptocurrency infrastructure—or risk becoming irrelevant. His timing couldn't be more pointed.

Market Cap Milestone

BNB's market capitalization just overtook UBS Group AG, Switzerland's banking behemoth. While traditional bankers were debating quarterly earnings, digital assets were quietly rewriting the hierarchy of global finance.

The Adoption Imperative

Zhao's message cuts through the usual banking bureaucracy: integrate blockchain technology or get bypassed. No more pilot programs. No more cautious exploratory committees. The infrastructure exists—the question is whether traditional finance will use it before it becomes obsolete.

Finance's Ironic Twist

Nothing says 'financial revolution' like a crypto asset surpassing a 150-year-old bank that probably still charges fees for wire transfers. Maybe those compliance departments aren't so bulletproof after all.

Binance has been turning heads lately as it gains momentum across the crypto market. 

With new partnerships, rising institutional adoption and treasury activity, it is showing strong growth and expanding its influence in both crypto and traditional finance. 

BNB Crosses $130B in Market Cap

Binance Coin (BNB) has surpassed UBS (Union Bank of Switzerland) in market capitalization, marking a significant milestone. As of September 2025, BNB’s market cap has crossed $130 billion, while UBS’s is around $129.29 billion.

Reacting to this, Binance’s founder, Changpeng Zhao (CZ), expressed his support for broader adoption of BNB, saying, “Banks need to adopt BNB. As a small community member, I am happy to help any bank integrate,” he said, which shows his commitment to promoting BNB’s integration into traditional financial systems.

Banks need to adopt BNB.

As a small community member, I am happy to help any bank integrate. https://t.co/BQUiBaOX75

BNB also hit a new all-time high and is currently trading at $940.70, up over 3% in the last 24 hours and has gained around 9% in the past week. Analyst Ali Martinez says BNB is currently in the middle of a bullish breakout. 

He points out that momentum is strong, and the price could continue to climb, with a potential target sitting at $1,300.

BNB Rising Adoption and Corporate Interest 

Institutional interest is fueling BNB’s momentum.

Binance recently partnered with Franklin Templeton, to create digital asset solutions for a wide range of investors. The partnership aims to combine Franklin Templeton’s expertise in compliant tokenized securities with Binance’s global trading platform to make investing more efficient, transparent, and accessible.

BNB treasury activity is also contributing to the rally. Recently, CEA Industries bought 30,000 BNB worth $26 million and expanded its holdings to over 400K BNB.

BNB Gains Traction

CZ’s push for broader adoption is reflected in other major developments. 

Notably, RAKBAK bank in the UAE recently added BNB to its growing list of crypto offerings. Customers can now buy and sell BNB directly through the bank’s app.

Previously, the National Bank of Kazakhstan had revealed plans to integrate its digital currency, the digital tenge, directly on the BNB blockchain. The NBK ran a pilot for its digital currency, involving local merchants and consumers to test real-world use.