Peter Brandt Slams Robinhood’s New ’Multiple Accounts’ Feature as Gimmicky

Veteran trader Peter Brandt just torched Robinhood's latest offering—calling their multiple accounts feature everything but innovative.

Brandt didn't hold back, labeling the move a shallow attempt to retain users rather than improve their trading experience. His critique highlights a pattern: fintech platforms prioritizing engagement over substance.

It’s not the first time Robinhood’s faced heat—remember the GameStop saga? This feels like another layer of the same onion: flashy updates masking fundamental flaws.

For a platform that democratized trading, this latest 'feature' smells more like a desperate grab for user loyalty than a real upgrade. Typical Wall Street move, just wearing a tech hoodie.

Robinhood has introduced a new feature calledthat allows users to organize their portfolios in different ways. Investors can split holdings based on asset type, themes, goals, or time horizons. For example, one account could hold long-term Bitcoin investments, another for short-term stock trades, and a third focused on trends like AI stocks. Robinhood says this update is designed to makemore organized and flexible.

Why Peter Brandt Is Skeptical

Legendary trader, active in the markets since the 1970s, wasn’t impressed. Instead of praising the feature, he reacted with sarcasm on X, calling Robinhood’s announcement “the best part.” His concern isn’t the tool itself but how it could be misused. Traders could showcase only their profitable accounts while hiding the losing ones, creating a distorted image of success.

The Risk of Misleading Content on Social Media

Brandt warned that Robinhood’s update could makemore toxic. On platforms like X and YouTube, users might post screenshots of “winning accounts” while concealing the others. This makes it easy to create false impressions of consistent profits, misleading new traders who are looking for guidance.

What It Means for Retail Investors

For genuine investors, the tool may still be helpful in organizing different strategies. However, Brandt’s critique is a reminder thatoften show only part of the picture. Beginners who copy these so-called strategies risk following misleading signals.

Bottom Line: Convenience or Risk?

While Robinhood’s “Multiple Accounts” feature could bring convenience, Peter Brandt’s caution highlights the darker side of. For investors, the lesson is clear: be wary of social media traders who only share selective results, and always do your own research before making financial decisions.

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