Why Jack Dorsey’s Block Is Betting Big on Bitcoin for Small Businesses in 2025

Bitcoin isn’t just for crypto whales anymore—Jack Dorsey’s Block is pushing it as the next big tool for mom-and-pop shops. Here’s why.

The Small Business Crypto Revolution

Block, the fintech giant behind Cash App, is doubling down on Bitcoin adoption for small businesses. No more waiting for Wall Street’s permission—just peer-to-peer payments with lower fees than traditional processors.

Cutting Out the Middlemen (and Their Fees)

By embracing Bitcoin, small businesses can bypass credit card networks and their 2-3% transaction cuts. That’s real money back in the pockets of shop owners—assuming they can stomach crypto’s legendary volatility.

The Catch?

Regulatory hurdles and price swings still make this a high-stakes gamble. But for businesses tired of playing by banking rules written in the 1970s, Bitcoin might just be the rebellious upgrade they’ve been waiting for.

Funny how the 'future of money' still hinges on convincing people it’s better than the old one—but hey, at least the tech’s flashy.

Jack Dorsey, the CEO of Block, Inc., a provider of mining hardware, is actively promoting Bitcoin adoption. After increasing its holdings by 108 BTC in Q2, roughly $12.6 million, the company is deepening its commitment to Bitcoin via various subsidiaries. The fintech company has introduced a set of BTC banking tools for small businesses that aspire to grow accessibility and efficiency. 

Block Expands Bitcoin Treasury 

Block currently holds 8,584 BTC at an average purchase, valued at almost $1 billion, positioning itself among the top public corporate holders of Bitcoin. It is expanding its bitcoin treasury through Cash App, Square, and Bitkey. 

Square is its most famous subsidiary, which deals with payment terminal technology, leveraging the Lightning Network for instant, low-fee transactions. Merchants can choose to hold bitcoin or instantly convert it into fiat currency. 

In an interview with Bitcoin Magazine, Miles Suter, product lead at Block, stated, “We think Bitcoin achieves its ultimate destiny when it’s being used as everyday money. Just like Satoshi intended. I think that Bitcoin, as a global financial infrastructure that everyone can access, lets companies like Block operate in a much more global manner.”

“And I think that payments are essential to maintaining the Core properties that make Bitcoin unique and ultimately will make it win in the long run,” he added. 

Cash App and Bitkey Advance Bitcoin Adoption 

Cash App integrates the Lightning Network for faster Bitcoin transfers while Bitkey introduces a self-custody Bitcoin hardware wallet for everyday consumers. Suter said, “We’re super excited about Lightning’s role in making Bitcoin everyday money.”

Bitley, a self-custody wallet product, is designed to democratize Bitcoin security, offering straightforward management for non-technical users. It also removes reliance on third-party custodians. 

Decentralized Finance in Block 

The integration of Bitcoin into Square’s ecosystem and blockchain-based technology into traditional finance is a part of a broader industry trend. It shows Block’s support in growing interest in decentralized finance, particularly for businesses that seek more transparent and cost-effective alternatives to conventional banking.