Nature’s Miracle Bets Big on XRP: Launches $20M Corporate Treasury Program Amid Crypto Surge

Another corporate giant jumps on the XRP bandwagon—this time with serious capital behind it.

Nature’s Miracle just became the latest company to allocate treasury reserves to XRP, locking in $20 million worth of the cryptocurrency. The move signals growing institutional confidence in Ripple’s digital asset, despite regulators still playing whack-a-mole with the broader crypto space.

Why XRP? Faster settlements, lower fees—and maybe a dash of FOMO.

The announcement follows a wave of similar corporate treasury moves, as companies increasingly treat crypto like a high-risk, high-reward hedge. (Or, let’s be real, a speculative gamble dressed up as innovation.)

One thing’s clear: The ‘wait-and-see’ approach is fading fast. Whether this ends in Lambos or tears remains to be seen.

Nature’s Miracle Holding Inc., a leader in vertical farming technology, has announced the launch of a Corporate XRP Treasury program of up to $20 million. This MOVE places the company among the first publicly traded firms to adopt XRP as a core treasury asset.

Long-Term XRP Strategy with Staking

The company plans to hold XRP long-term, earn rewards through staking, and actively engage in the Ripple ecosystem. To support the initiative, it plans to use part of the funds from its recently approved S-1 equity financing, once it chooses to sell shares under that arrangement

Over time, the company may expand its XRP holdings through a mix of additional equity sales, strategic partnerships, and other financing tools.

James Li, the CEO of Nature’s Miracle, notes that with the GENIUS Act now signed, more companies are starting to use crypto in their financial strategy. He believes XRP has strong potential, and with it’s fast, cost-effective for global payments, it is already trusted by major financial institutions like Santander and American Express.

More Companies Eye XRP Treasuries

This comes as interest in XRP continues to grow, with more companies seeing it as a viable treasury option. Recently, Singapore-based Trident Digital also revealed plans to raise up to $500 million to build corporate treasury focused on XRP. Its launch is planned for late 2025, pending regulatory clarity.

Previously, Nasdaq-listed VivoPower also raised $121 million in a private offering to become the first public company to adopt XRP as a Core treasury asset.

Is Ripple Becoming A “Treasury Company”?

I wonder if in 12 months, people will call Ripple an XRP treasury company.

Bitwise CEO Hunter Horsley also recently said that Ripple could become an “XRP treasury company” within 12 months, as HYPE around XRP and corporate adoption continues to grow. XRP is currently trading at $3.10, down 10% in the last 24 hours.

RLUSD Gaining Traction

Ripple’s stablecoin RLUSD is also picking up speed. Ripple has partnered with BNY Mellon to serve as the primary custodian for its RLUSD stablecoin reserves. CEO Brad Garlinghouse recently shared that Bluechip has ranked RLUSD as the most trusted stablecoin on the market. RLUSD has also crossed $550 million in market cap.