MARA Stock: The Bitcoin Leverage Play Wall Street Isn’t Talking About (Yet)

Forget HODLing—miners like Marathon Digital are the dark horse bet of this cycle. Here’s why.

The leverage effect no one’s pricing in

While Bitcoin purists obsess over spot ETFs, MARA’s infrastructure-heavy model acts like a turbocharged call option on BTC’s price. Every 10% BTC rally? Their margins expand 30%+—thanks to fixed-cost mining ops.

Institutional FOMO meets proof-of-work

With Wall Street still allergic to direct crypto exposure, miners offer a ‘compliant’ backdoor. And let’s be real—after the 10th private jet photo from a BTC maxi, even hedge funds want in without the cringe.

The cynical kicker

Of course, this all implodes if energy costs spike or the SEC suddenly remembers mining exists. But until then? Grab the popcorn—and maybe some MARA shares before the suits ‘discover’ this trade.

Many investors are keeping a close eye on MARA stock — the publicly traded Bitcoin mining company, Mara Holdings. While buying Bitcoin directly is one option, some prefer investing in Bitcoin mining stocks like MARA for several practical reasons, as explained by an analyst.

Why Mining Stocks?

Unlike holding Bitcoin, which requires managing private keys and digital wallets, mining stocks are traded like regular company shares on the stock market. This makes them easier for traditional investors to access. Plus, mining stocks come with fewer regulatory concerns compared to direct crypto investing and can even fit into retirement accounts.

About Mara Holdings

Founded in Florida in 2010, the company originally operated under the name Marathon Patent Group. It switched to bitcoin mining in 2021 and later rebranded as Mara Holdings in 2024. Today, it’s one of the largest Bitcoin miners in North America, known for using renewable energy and advanced cooling systems to run its operations.

As of early 2025, Mara’s mining power reached over 54 exahashes per second — meaning its machines can make over 54 quintillion guesses per second while mining Bitcoin. In simple terms, it’s one of the fastest and most powerful mining setups out there.

A Unique Bitcoin Strategy

 In mid-2024, MARA announced a full “HODL” strategy, deciding not to sell any of its mined Bitcoin to cover expenses. Instead, it started aggressively buying more Bitcoin from the market. To support this plan, MARA launched several stock offerings, including a massive $2 billion stock sale in March 2025.

Thanks to this strategy, Mara has built up a huge Bitcoin reserve. In the first three months of 2025 alone, it mined 2,286 BTC, increasing its total holdings to over 48,100 BTC — the second-highest stash among public companies after Michael Saylor’s firm.

The Bigger Picture

Mara’s decision to hold onto its Bitcoin rather than sell it could significantly increase the company’s value, especially as Bitcoin’s price rises. Many other mining firms are now following a similar strategy, showing growing confidence in Bitcoin’s long-term future.