eToro Doubles Down on U.S. Crypto Craze—Adds Dogecoin, XRP, Shiba Inu, and Cardano Post-Nasdaq Listing

Retail traders, brace yourselves—eToro just dropped four new crypto tokens for U.S. users, and yes, the meme coins made the cut.

Dogecoin (DOGE), XRP, Shiba Inu (SHIB), and Cardano (ADA) are now live on the platform, hot on the heels of eToro’s Nasdaq debut. Because nothing says ’mainstream adoption’ like pairing a joke currency with a 150-year-old stock exchange.

The move targets the ’grab-and-go’ crowd—investors who treat altcoins like lottery tickets and SEC compliance like a mild suggestion. Meanwhile, Wall Street still can’t decide if crypto is an asset class or a digital fever dream.

One thing’s clear: When Dogecoin gets a seat at the table, the financial old guard might need a stronger drink.

The crypto market just got a boost as trading platform eToro expands its altcoin lineup in the U.S. while XRP makes headlines on multiple fronts. Fresh off its Nasdaq debut, eToro has added 12 new cryptocurrencies to its U.S. offerings, including Dogecoin, XRP, Cardano, and Shiba Inu. Until now, the platform only offered Bitcoin, Ethereum, and Bitcoin Cash to American traders. The newly added tokens also include Aave, Chainlink, Compound, Ethereum Classic, Litecoin, Uniswap and Stellar.

eToro Rebuilds U.S. Crypto Lineup

The news comes shortly after eToro made its debut on Nasdaq, becoming the first U.S. crypto firm to go public. Stablecoin issuer Circle also had plans to go public and filed for its IPO on Tuesday. This is part of eToro’s strategy to grow its U.S. presence and compete with major platforms like Coinbase and Robinhood. 

“eToro has been a long-term supporter of crypto, and this step demonstrates our commitment to making digital assets accessible to our users. We’re dedicated to empowering retail investors with the knowledge, tools, and access to the assets they want and need to build long-term wealth,” said Head of eToro US, Andrew McCormick. 

$310M IPO Fuels Growth 

eToro’s IPO was a success as it raised about $ 310 million. This shows strong investor interest in platforms that offer both stocks and crypto. The stock slipped slightly on Wednesday to $64.15, but it is still above its IPO price of $52.

In September 2024, eToro settled with the SEC over claims it was running as an unregistered broker and clearing agency. The company removed most tokens from its U.S. platform, keeping just three out of 74. “The deal gave us flexibility to add tokens back when the time felt right, and that time is now,” said McCormick. 

eToro remains one of the world’s largest multi-asset trading platforms with over 40 million users in 75 countries. After scaling back U.S. crypto services, it’s now making a strong comeback, as crypto made up 37% of its Q1 2025 trading commissions.