French Banking Titan ODDO BHF Shakes Up Finance with Euro-Backed Stablecoin Launch

Traditional finance meets digital disruption as European banking heavyweight ODDO BHF enters the stablecoin arena.

Euro Gets Digital Upgrade

The French banking institution—managing over €30 billion in assets—just deployed its own euro-pegged digital currency. This isn't some experimental blockchain project from a startup garage; it's regulated financial infrastructure moving on-chain.

Institutional Adoption Accelerates

European banks are finally realizing what crypto natives knew years ago—digital assets aren't going away. While traditional bankers were busy dismissing Bitcoin, the infrastructure for the next financial system was being built around them.

ODDO BHF's move signals that even the most conservative European institutions can't ignore the efficiency and transparency benefits of blockchain technology. Though one might wonder if this is genuine innovation or just banks protecting their turf—after all, nothing motivates traditional finance like the threat of becoming irrelevant.

The euro zone just got its most credible digital asset yet from an unlikely source: the established banking guard. Sometimes disruption comes wearing a suit and tie.

French banking group ODDO BHF has entered crypto with EUROD, a euro-pegged stablecoin designed for regulated use. Managing over €150 billion in assets, the bank aims to bring compliant, low-volatility digital euros to both retail and institutional users. EUROD will first list on Madrid-based exchange Bit2Me, which counts backing from Telefonica, Unicaja, and BBVA. The launch broadens Europe’s stablecoin choices and connects traditional banking with blockchain-based payments, trading, and settlement under the EU’s evolving regulatory framework.