UK Cracks Down: Coinbase’s “Everything Is Fine” Crypto Ad Deemed NOT Fine
Regulators just handed Coinbase a reality check—its breezy 'Everything Is Fine' campaign got the axe in the UK. Turns out, crypto’s wild west vibe doesn’t fly with the Financial Conduct Authority’s rulebook.
No sugarcoating risk? No airtime. The ASA (Advertising Standards Authority) called the ad 'misleading' for glossing over volatility—because nothing says 'fine' like a 20% intraday swing.
Coinbase isn’t the first to butt heads with watchdogs. Remember when Kraken got slapped for 'irresponsible' staking ads? History rhymes, especially when compliance officers are writing the lyrics.
Meanwhile, crypto bros are shrugging—after all, who needs regulators when you’ve got 'DYOR' and a Telegram group? *Cue eye-roll from traditional finance.*