Marti CEO Bets Big: Turkish Ride-Hail Leader Allocates 20% Treasury Reserves to Bitcoin

Move over, gold—Turkey's mobility disruptor Marti just parked a fifth of its war chest in Bitcoin. CEO Alper Oktem makes the boldest corporate crypto play since MicroStrategy.

Why now? The lira's in freefall, inflation's at 75%, and traditional hedges look about as useful as a paper lifeboat. Meanwhile, Bitcoin's up 120% year-to-date—because nothing says 'store of value' like a 30% daily swing.

Corporate treasury 2.0: Marti joins the ranks of Tesla and Block in treating BTC like a strategic reserve asset. Though unlike Elon, they're not dumping it to cover payroll.

The real kicker? This isn't some Silicon Valley crypto bro move—it's a pragmatic Istanbul play where dollar access is tighter than a Tesla charging cable during peak demand.

One finance exec's take: 'Either genius hedge against Turkey's economic chaos...or the ultimate 'hold my raki' moment.'