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Blockchain Meets Snack Culture: Hakuhodo Kettle and Calbee Launch IP Music Label for ’Potato Chip Sounds’
Blockchain Meets Snack Culture: Hakuhodo Kettle and Calbee Launch IP Music Label for ’Potato Chip Sounds’
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Japan’s marketing giant Hakuhodo Kettle and snack titan Calbee are crunching into Web3 with a blockchain-powered music label. Their first IP? The ASMR goldmine of potato chip sounds.
The move tokenizes snack-time nostalgia—because apparently even auditory munching deserves immutable ledger status. A bold play in an era where every sensory experience gets financialized.
Bonus jab: Because nothing says ’sound investment’ like monetizing the acoustics of empty calories.
The project has officially extended its current Notgram airdrop campaign until May 19, giving crypto community more time to claim $NGT tokens and earn big rewards. Read More
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