Pump.fun Doubles Down on Memecoins with New Liquidity Arm as Revenue Tanks

Memecoin launchpad Pump.fun is betting big on degenerate gambling—sorry, 'liquidity provisioning'—with a new division aimed at propping up its sinking ship.

When the going gets tough, the tough print more dog coins. The Solana-based platform's revenue has cratered, but instead of pivoting to something resembling fundamentals, they're tripling down on what crypto does best: manufactured hype cycles.

The move comes as no surprise to veterans who've watched every bull run's excesses get repackaged as 'innovation.' Liquidity arms, accelerator programs, and other financial duct tape typically emerge right before the music stops.

Will this save Pump.fun? Probably not. But it might buy just enough time for the team to dump their bags before the next 'up only' narrative collapses under its own absurdity.