Coinbase’s Base Rebrand Ignites 440% Rally for Obscure Token as SocialFi Frenzy Heats Up

Base’s makeover sparks a moonshot—proof that even the sleepiest altcoins can wake up when exchange marketing teams hit the gas.

SocialFi’s hype cycle strikes again

Another day, another token riding the coattails of platform buzz. This time it’s Coinbase’s Layer-2 playground driving the action—because nothing fuels crypto like reflexive exchange promotions dressed as innovation.

The 440% pump club

Some no-name token just joined the triple-digit gainers club overnight. Cue the usual suspects: influencer threads, Telegram groups lighting up, and traders FOMO-ing into what they’ll later call ‘a speculative position’ during post-mortems.

When rebrands outperform roadmaps

Let’s be real—most projects would kill for this kind of traction without shipping a single feature update. Meanwhile, teams building actual infrastructure are still explaining gas optimizations to empty Discord channels.

The closer: Another reminder that in crypto, narrative velocity still trumps utility. At least until the next liquidity crunch hits.

Daily trades ROSE from 30,000 to over 150,000, while trading volume crossed $6 million a day, up from just $1 million before the launch.

The price of ZORA soared 440% in the past week, from $0.011 to $0.0615. The token's market cap rose to more than $200 million from just below $50 million in a week, according to CoinMarketCap data.

Creator earnings followed the trend, according to Dune data.

Daily payouts spiked from around $1,000 to over $30,000 as more than 12,000 unique creators joined the rush. Over 8,000 Zora Smart Wallets were active each day during the boom.