HODLing Strong: Strategy, Metaplanet & Others Rack Up Billions in Bitcoin Gains — Zero Sell Signals

Bitcoin's bull run has turned corporate treasuries into goldmines—and these players aren't cashing out.

The Unshakable Hands

While Wall Street flinches at every Fed whisper, a growing cadre of institutions treats BTC like digital Fort Knox. No paper hands here—just balance sheets quietly mooning.

Diamond Hands Playbook

Forget 'buy the dip'—these firms wrote the playbook on glacial accumulation. Their cold wallets might as well be welded shut.

Funny how 'volatile asset' becomes 'strategic reserve' when the zeros keep stacking. Maybe traditional finance will notice—right after their third CBDC pilot fails.

Other corporate bitcoin holders are also seeing their balances swell. Japanese firm Metaplanet (3350), which began aggressively accumulating BTC in 2024, now owns 15,555 coins worth roughly $1.83 billion. That translates to an unrealized profit of $284 million.

Meanwhile, El Salvador, the first nation to adopt bitcoin as legal tender, holds 6,234 BTC worth nearly $733 million at current prices. Its bitcoin bet has turned into a $232 million paper gain, a significant reversal from the losses it faced during the 2022 bear market.

Smaller firms are riding the rally too. Semler Scientific (SMLR), which followed Strategy’s treasury strategy last year, owns 4,636 BTC and sits on $160 million in unrealized gains. France’s Blockchain Group (ALTBG) holds 900 BTC, and still has $30.5 million in gains on paper.

While these companies could lock in massive profits by selling, most haven’t budged. In the bitcoin community, many of these holders are known as “maxis” — short for maximalists — who believe in holding the asset indefinitely. Some may take profits over time, but others, like Saylor, have stated publicly they plan to hold forever.