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Nexo Drops Eight Figures to Become Title Sponsor of Europe’s Premier Golf Tour
Nexo Drops Eight Figures to Become Title Sponsor of Europe’s Premier Golf Tour
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Crypto heavyweight Nexo just teed up a major branding power play—inking an eight-figure deal to headline Europe's top golf circuit. Because nothing screams 'trust us with your digital assets' like polo shirts and slow-mo swing replays.
The lending platform's deep-pocketed sponsorship follows a brutal crypto winter that wiped out weaker players. Nexo's still swinging—but now it's courting a whole new demographic: the country club crowd who still think Bitcoin is a type of golf handicap.
One insider quipped: 'Finally, a use case for crypto profits—buying legitimacy through sports marketing.' The greenskeepers have been instructed to accept payment in stablecoins.
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