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Why Branded Stablecoins and Legacy Players Are Teaming Up—Not Fighting

Why Branded Stablecoins and Legacy Players Are Teaming Up—Not Fighting

Author:
CoindeskEN
Published:
2025-06-04 15:30:00
11
3

Branded and Established Stablecoins Are Not Competitors; They’re a Power Combo

Forget the rivalry narrative—the real story is how corporate-backed stablecoins and traditional finance giants are forming an unlikely alliance. Here's why this combo packs more punch than a cage match.

Big brands aren't killing crypto's native stablecoins—they're giving them street cred. When PayPal slaps its name on a digital dollar or Visa settles in USDC, it's not surrender—it's an on-ramp for billions.

The dirty little secret? Most TradFi firms would rather piggyback on crypto's rails than build their own. Why reinvent the wheel when you can just slap your logo on DeFi's engine?

Of course, the suits will take credit while quietly relying on crypto's infrastructure—classic Wall Street move. But hey, if it gets your aunt HODLing, we'll call it progress.

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