Consensys Gobbles Up Web3Auth in Bid to Fix MetaMask’s Clunky Onboarding

Consensys just made a power move—snagging Web3Auth to streamline MetaMask’s notoriously friction-heavy sign-up process. Because nothing says ’Web3 adoption’ like needing a PhD in seed phrase management just to buy a shitcoin.

The acquisition targets MetaMask’s biggest pain point: user onboarding. Web3Auth’s tech lets users ditch clunky private keys for familiar logins—think Google or Apple ID—without fully sacrificing decentralization. A gamble that might finally make self-custody palatable for normies.

Will it work? Maybe. But let’s be real—after spending $12B on ’Ethereum infrastructure’ last cycle, VCs are desperate for anything resembling actual users. At least Consensys is buying solutions instead of writing another cringe ’why we invested’ blog post.