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Sweatcoin Meets Blockchain: Moonwalk Fitness Bets Wellness Will Drag Normies Into Web3
Sweatcoin Meets Blockchain: Moonwalk Fitness Bets Wellness Will Drag Normies Into Web3
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Forget NFT art flips—Caitlin Cook’s Moonwalk Fitness is pitching burpees as the gateway drug for crypto adoption. The startup’s move-to-earn model ties step counts to token rewards, targeting Lululemon moms before degenerate traders.
Web3’s dirty secret? Adoption hinges on utility beyond speculation. Moonwalk’s play—wrap fitness tracking in a tokenized wrapper, and suddenly wallet creation looks like self-care. Even Goldman Sachs can’t spin that as a bearish signal.
The real test? Whether burned calories translate to sustained protocol activity—or if users cash out faster than a Celsius withdrawal. One hedge fund manager yawns: ’Great. Now my Peloton can rugpull me too.’
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