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Viant’s Bitcoin Bet: Eric Semler Pushes Ad Tech Giant Into Crypto’s High-Stakes Arena
Viant’s Bitcoin Bet: Eric Semler Pushes Ad Tech Giant Into Crypto’s High-Stakes Arena
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Move over MicroStrategy—Viant Technology might be the next corporate player diving headfirst into Bitcoin. Activist investor Eric Semler argues the ad-tech firm should allocate treasury funds to BTC, joining the ranks of companies treating crypto like a balance sheet Hail Mary.
Semler’s playbook? Follow the institutional FOMO. With Bitcoin hovering near all-time highs (again), even traditional finance sharks are circling. But let’s be real: nothing says ‘2025 boardroom strategy’ like gambling idle cash on volatile internet money while pretending it’s ‘hedge against inflation.’
For Viant, the math is simple: embrace crypto’s volatility or watch shareholders yawn. Either way, Wall Street wins—commissions don’t care which way the chart goes.
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