Robinhood Teams Up with Kalshi to Unleash NFL and College Football Prediction Markets

Robinhood just threw a Hail Mary into prediction markets—partnering with Kalshi to let users bet on everything from NFL touchdowns to college upsets.

Game On: Sports Betting Meets Fintech

The move slingshots prediction markets into mainstream finance—no regulatory hurdles, just pure speculative adrenaline. Users can now wager on player performances, game outcomes, and even season-long narratives.

Zero-commission hooks meet real-time odds—classic Robinhood gamification wrapped in a sports jersey. Because nothing says 'democratized finance' like betting on a third-string quarterback’s passing yards.

Wall Street’s playing catch-up—again. While traditional brokers fuss over compliance, Robinhood’s already courting the next generation of traders who think parlay bets and portfolio diversification belong in the same sentence. Cynics might call it a distraction from actual investing—but since when did that ever stop a bull market?

Regulated sports betting

The launch marks Robinhood’s latest move into prediction markets after previously signaling interest in the space.

In March, the company rolled out a broader “Prediction Markets Hub” available through CFTC-regulated exchange Kalshi, following the popularity of crypto-native platforms like Polymarket, where users bet on outcomes ranging from elections to inflation rates using USDC.

While Polymarket operated in a regulatory gray zone in the U.S., it recently said it is preparing an official return to the U.S. through the acquisition of QCX, a regulated derivatives exchange, following a federal investigation into Polymarket's operations that was dropped.

However, Robinhood sidestepped those regulatory concerns by partnering with Kalshi, which is an exchange already licensed by the Commodity Futures Trading Commission. That allows Robinhood to tap into sports, politics and macroeconomic event trading without triggering gambling laws.

Today's news is likely a step into a broader strategy as Robinhood starts with sports betting, one of the most popular betting avenues. "We currently offer contracts across crypto, economics, financials, sports, culture, and more, with others being added regularly," the post said.

"Ultimately, our goal is to enable anyone, anywhere, to trade, invest or hold any financial asset and conduct any financial transaction through Robinhood."