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Base Overtakes Solana in Token Creation Frenzy as Coinbase’s ’SocialFi’ Supercharges Zora

Base Overtakes Solana in Token Creation Frenzy as Coinbase’s ’SocialFi’ Supercharges Zora

Author:
Coindesk
Published:
2025-08-03 18:00:00
26
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Move over, Solana—Base just stole your crown. Coinbase's layer-2 blockchain is now the undisputed king of token creation, fueled by a SocialFi explosion that's turning Zora into the hottest playground for degens.

The 'build it and they will come' mantra finally works—if you're backed by a $50B exchange. While Solana devs cope with another congestion meme, Base's seamless integration with Coinbase's user base proves institutional rails still trump 'decentralized' chaos.

Zora's NFT marketplace is riding the wave, with tokenized memes and creator coins flooding the chain. TradFi dinosaurs take note: this isn't your 2017 ICO circus. The tokens have actual utility—or at least, better marketing.

One hedge fund manager was overheard muttering, 'I miss the days when ponzinomics required PowerPoint decks.' Too bad, boomer. The future is permissionless, socially-enabled, and probably rug-pulled by a pseudonymous anon by Friday.

Token creation in Zora (marked in black) has surged. (Dune)

"The Creator Coin model is simple but powerful," Dune said in an email.

"Each coin has a fixed 1 billion supply, half streamed to the creator over five years, half open to the market. Every trade sends 1% in $ZORA back to the content originator, linking engagement directly to earnings."

While the "creator coin" model seems to have simplified token creation to the point that it resembles traditional social media, where every post is instantly tradable, it's not without its critics.

According to TK Research, the momentum of content token creation and new users in Zora is strong. However, it seems that the majority of Zora users are traders, implying a potential focus on short-term speculation. However, some might argue the same about memecoins due to their lack of use cases.

Meanwhile, Zora's governance, or lack thereof, has also caused backlash on social media.

Despite the debate, for now, it seems the "creator economy" has found a home for retail-driven activity.

"While debate continues over whether content coins are a fad or the future, one thing is clear: Base’s memecoin and creator economies are growing fast, and Zora is at the center of it," Dune wrote in the email.

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