World Liberty Financial Bets Big on TRUMP Memecoin—Adds It to Treasury Holdings
In a move that blurs the line between political fervor and financial strategy, World Liberty Financial announces its alignment with the TRUMP memecoin. The firm plans to add the controversial asset to its treasury—because nothing says 'stable store of value' like a token named after a polarizing ex-president.
Wall Street meets meme culture: The decision raises eyebrows among traditional finance veterans, who’ve spent decades pretending crypto was a passing fad. Meanwhile, the memecoin’s backers are already spinning this as 'proof of adoption'—ignoring the elephant in the room: volatility.
One thing’s clear: In 2025, even institutional treasuries aren’t immune to the gravitational pull of internet hype. Whether this is a masterstroke or a misfire depends entirely on which side of the political—and financial—divide you’re standing on.