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Why Branded Stablecoins and Legacy Players Are Teaming Up—Not Fighting

Why Branded Stablecoins and Legacy Players Are Teaming Up—Not Fighting

Author:
Coindesk
Published:
2025-06-04 15:30:00
6
1

Branded and Established Stablecoins Are Not Competitors; They’re a Power Combo

Forget the turf wars—Tether, USDC, and even PayPal's PYUSD aren't battling for dominance. They're quietly forming a financial Voltron.

Big banks hate this one trick.

Stablecoins 2.0: Collab Over Competition

When Visa starts settling with USDC and BlackRock tokenizes money market funds, the game changes. These aren't competitors—they're interoperable cogs in the same machine. TradFi's slow embrace isn't surrender; it's strategic symbiosis.

Meanwhile, crypto natives smirk as 'regulated' stablecoins do their marketing for them. Nothing boosts adoption like JPMorgan executives explaining blockchain to CNBC.

The punchline? The more 'establishment' stablecoins succeed, the harder it becomes to justify the 2% fees on your corporate cash account. The revolution will be collateralized.

|Square

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