Ether.fi Disrupts Travel Sector with Crypto Hotel Bookings—Neobank Ambitions Accelerate
DeFi protocol ether.fi just bulldozed into the hospitality industry—letting users book hotels with crypto as it morphs into a full-blown neobank. Because what the world needed was another fintech player pretending to reinvent money.
The move signals ether.fi’s aggressive pivot beyond staking services, leveraging its liquidity pool for real-world utility. No more swapping to fiat—just book that overpriced suite in ETH and pray volatility doesn’t wreck your vacation budget.
Traditional banks are sweating. Crypto-native travelers are cheering. And the rest of us? Still waiting for that ’killer use case’ to justify the hype.