BTCC
/
BTCC Square
/
Coindesk
/
FIFA Scores Big with Avalanche Partnership to Launch Proprietary Blockchain
FIFA Scores Big with Avalanche Partnership to Launch Proprietary Blockchain
4
1
Global football giant FIFA is diving deeper into Web3—teaming up with Avalanche to build its own blockchain platform. The move signals a major play for digital asset integration in sports, though skeptics wonder if it’s just another trophy in crypto’s cabinet of overhyped partnerships.
Why Avalanche? The blockchain’s speed and scalability make it a natural fit for FIFA’s massive global audience. Expect fan tokens, ticketing solutions, and maybe even NFT collectibles—because what’s sports without monetizable fandom?
One cynical take: If this fails, at least it’ll join the graveyard of ‘blockchain-powered sports initiatives’ with more buzz than utility. But for now, bulls are cheering.
By:
